How to Choose + Apply Your Lip Gloss

Wondering how to wear lip gloss? You’ve come to the right place. Whether you’re looking to dip into the glassy lip trend or are just looking to add a little shine to your lips, our easy guide will take you through everything you need to know about how to use lip gloss. 

Forget the sticky, tacky, low weartime lip glosses of old. Our new generation of lip glosses wear like a balm and are loaded with hyaluronic acid for quenching hydration, plus nourishing lip conditioners, in rich, high-pigment tints ranging from sheer to opaque. To help you practice the perfect lip prep and find your perfect lip gloss shade, our Global Artistry Lead Janeena Rumsey has all the tips you’ll need to become a lip gloss pro. 

 

How To Choose a Lip Gloss Shade 

If you’re on the fence about what lip gloss color you should wear, there are a few color-matching tips that will help your decision making. “Choosing a lip color is fairly universal across lipsticks, lip liners, and lip glosses, so you can always take what you know suits you in a lipstick and find a similar shade of Conditioning Lip Gloss,” explains Janeena. 

Think about Undertones

It can be helpful to think about your lip gloss based on your skin tone. Cool, neutral, or warm, working with your skin’s undertone can help you find a shade that complements your complexion the most. “Warm undertones tend to pair well with peachy or golden hues, while rosy or berry shades complement cool undertones. Neutral shades work well on every undertone, and it’s more of a personal choice in finding a neutral lip gloss hue that gives you just the right amount of color-payoff you’re looking for.”

Consider Your Wear

Another factor in deciding what lip gloss shade to go for is what you’re going to be wearing it for. Is it for everyday wear? You may want something more neutral and understated. Is it for evening events? Try a deeper hue or a shimmery shade. If it’s for work you may want something that’s a touch bolder than a neutral while still staying office-appropriate.

“The great thing about lip gloss is you can always mix-and-match to find your perfect look,” adds Janeena. “You can mix two lip glosses together, layered on the lips. You can line lips with your favorite lip pencil, then add gloss to deepen the hue. You can even layer lip gloss over your favorite lipstick or lip crayon for a glossed effect. They are just so versatile, you really can’t go wrong.”

 

How to Apply Lip Gloss

“With any lip color application, the most important part of the process is the lip prep. Ensuring your lips are smooth and conditioned will avoid your gloss clinging onto dry bits and accentuating them,” explains Janeena.

Prep Your Lips: Exfoliate your lips using a little face scrub—Pumpkin Enzyme Scrub  is great for this. “Add some Barrier Balm on lips and you’re good to go,” shares Janeena.

Set Your Base: “Because of its texture, lip gloss can have lower staying power than other lip products if you don’t have the right base in place. A pro makeup artist tip is to line the lips first—in your lip liner of choice to prevent feathering and to add multi-dimensional color, then add a little setting powder to lightly dust onto lips. This provides the perfect base for your lip gloss to grip to and stay in place.”

Apply Conditioning Lip Gloss: “Depending on the look you’re going for, how you apply lip gloss can vary,” explains Janeena. “Less is definitely more with lip gloss, so it’s good to start off minimal and build it up. Our plush doe-foot applicator makes layering the gloss so easy and placement so precise.”

How to Apply Conditioning Lip Gloss Evenly: Add a small amount to the center of the bottom lip, and then press lips together to evenly distribute the color. This adds that shine you want, without overloading lips with the gloss.

“If you want to amp up the lip gloss coverage, try more of a wider swipe of lip gloss along the bottom lip and then press lips together.”

Blot the Excess: Grab a makeup wipe or tissue and gently blot lips to remove any excess gloss. “Don’t wipe at this point though as that will compromise the coverage.”

Reapply as needed throughout the day to top off your look as needed, following the same technique.

How to Take Off Lip Gloss

Lip gloss is much easier to remove than lipstick and won’t leave a lot of color residue behind. “I love to remove my lip gloss using our Gentle Makeup Remover Wipes,” shares Janeena. “These hydrating wipes are infused with micellar water and cucumber extract so they're super soothing and gentle on the skin. They make makeup removal so easy.”

Follow your makeup removal with a cleanser to ensure you’re removing all traces of debris from the day too.

Once you’ve cleansed, perform your usual skincare routine, and don’t forget to add extra nourishment to the lips. “Barrier Balm is a must for adding back that much needed moisture to your lips,” adds Janeena.

 

Now you know how to wear lip gloss, the sky’s the limit on color combinations, glassy lip effects, mixing-and-matching with your favorite lip liners and lipsticks too. Just find what makes you feel good and wear your lip gloss with confidence. And, if you’re looking for more lip color ideas, check out our lip color guide, plus our how to wear neutral lips guide to really crush your lip color game.