SAVE 25% OFF! Save 25% off EVERYTHING with orders $190+! Use code: 23SUMMERSALE25
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The Memorial Weekend Sale is Here! Save 25% off EVERYTHING with orders $190+! Use code: 23SUMMERSALE25
To redeem at checkout, enter code 23SUMMERSALE25 in the offer code box with any order $190+ to receive 25% off your purchase. Enter code 23SUMMERSALE20 in the offer code box with any order $160+ to receive 20% off your purchase. Enter code 23SUMMERSALE15 in the offer code box with any order $120+ to receive 15% off your purchase. Available for MSRP only. Not valid on Subscribe + Save items. Valid thru 5/31/23.
Free mini gift options! Choose your free gift with any $85+ Order. Use code: MAY23
To redeem at checkout, enter code MAY23 in the offer code box to receive a FREE mini Luminous Setting Powder, mini Hydra-Bright Pro 5 Liquid Exfoliant, mini C-Shield Eye Restore Hydrator, or Powder Puff with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

Makeup

 

How To Create The Perfect Nude Lip

Nude lips never go out of style. Here’s how to create five fresh and modern nude lip looks for any occasion.

Tinted Moisturizer vs Foundation: Which Do I Need?

Not sure if you should go for a tinted moisturizer or foundation? Get expert tips on both, from finishes, coverage, and added skincare benefits.

Why You Need Skincare Makeup Hybrids

Step forward skincare makeup hybrids: makeup with skincare benefits. Meeting our less is more attitude, the move towards skinimalism is going full steam. Here's everything you need to know.

Your Guide To All The Types of Makeup Brushes And Their Uses

Do you know your blush brush from your concealer brush? With an eye-popping array of makeup brushes out there it can be hard to know where to start. Our makeup brush guide is here to help.

Pressed Powder vs Loose Powder: Which Setting Powder Should I Use?

Wondering what the differences are between pressed powder vs loose powder? And what does setting spray do? We’ve got you covered with this handy guide to all things setting powder.

Find Your Shine: How To Apply Highlighter

Wondering how to apply highlighter? Glowing skin is always in. And, while we try to make the best of our natural radiance with elevated skincare, most of us need a little something extra to hit those high points. Here's how.

Skincare + Beauty Trends 2023

With our increased focus on skin health, skin cycling, and skincare makeup hybrids, for 2023, skincare and beauty trends go major on multitasking.

Look To The Zodiac For Lip Color Inspiration

Stuck for lip color inspiration? We're looking to the zodiac signs for lip color ideas that are compatible with your star sign and vibe. Get your ultimate zodiac sign lips inspo here.

The Mascara Guide: How To Apply Mascara

Max your lashes by brushing up on your mascara application. From how to apply mascara to the best mascaras for different effects, our artistry guide has it all.

How To Do Smokey Eye Makeup

Love smokey eye makeup but need a little help brushing up on the technique? Our expert guide on how to nail smokey eye makeup will have you mastering all the different looks from classic to grungy and everything in between.

5 Fall Skincare + Makeup Swaps You Need To Try

When the seasons change our skincare rituals should too. Discover the Fall skincare and makeup swaps you need to make to transition into the chilly season.

How To Apply Lipstick & Lip Color

Love playing with lip color and creating different looks? It’s all down to how you prep your lips. Our Global Artistry Lead Janeena Rumsey shares all her tips, with six lip looks to try...

How To Apply Concealer: Pro Tips

Wondering how to apply concealer to get the most natural-looking effect? Concealing is a critical step in achieving complexion perfection but it’s not always the easiest. Here's everything you need to know about concealers

What Is a Face Primer + Why Do You Need One?

Unsure what a face primer is and what it actually does? Discover why you need a primer in your beauty kit. Spoiler: It smooths skin and extends the wear of makeup.

How To Nail the Monochrome Makeup Look 

Easy, effortless, and oh-so impactful, the monochrome makeup trend radiates minimalist, low-key vibes, and is super customizable too. Discover how to perfect your monochromatic makeup game with our guide...

How Often To Clean Makeup Brushes: DIY Tips

Wondering how often to clean your makeup brushes? Here's our DIY guide on how to clean your makeup brushes, the best way to clean them, and how often to do it...

How To Apply Blush

Have you mastered the art of blush application? Discover the best blush hacks from our Global Artistry Lead and learn how to apply (and crush) blush like a pro.

How To Do Winged Eyeliner

Want to get in on all the latest winged eyeliner trends? From cat eyes to kitten eyes, here's everything you need to know to perfect your winged eyeliner skills...

How To Enhance Your Eye Color With Eye Makeup

When it comes to accentuating your eye color with your eye makeup, it’s all about choosing complementary shades and using the right techniques to bring out your best features. Discover eyeshadow shades for every eye color...

Meet Your New Favorite Multitasking Tinted Moisturizer With SPF 

Skincare, sunscreen, and mineral makeup in one? This multitasking tinted moisturizer with SPF is about to revolutionize your skincare ritual…

9 Benefits of Mineral Makeup Foundation

Made from ethically-sourced minerals like mica, zinc oxide, and titanium dioxide, mineral makeup has many more benefits for your skin than regular makeup. Discover the key benefits of mineral foundation that might help you make the switch.

Party Makeup How-Tos

Whether virtual or in-person events, get your party makeup on point with our expert makeup how-tos. Created by our Global Education Ambassador & Artistry Lead Janeena Rumsey, discover her party makeup tips.

Four Steps to Flawless Foundation

Get your foundation application on-point with this expert guide on how to apply flawless foundation in four easy steps.

Foundation Color Matching Guide

Finding the perfect foundation color match can be a tricky thing. From shades to undertones, it can be hard to know which foundation to try. To help guide you in finding your ideal color match, we’ve created this foundation color matching chart...

How To Apply Eyeshadow Like a Pro

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a pro is for you. 

5 Tips To Treat and Conceal Under Eye Circles

Do you have under eye circles, shadows, or puffiness? Join the club! These are all very common eye concerns, affecting most of us at some point in our lives. Discover our guide to help treat and conceal any unwanted discoloration, dehydration, and puffiness, safely and effectively.

How To Contour Makeup & Highlight for Every Face Shape

A great way to learn how to contour and highlight like a pro and create a look that's right for you, is by letting your face shape be your guide. 

Foundation Guide: Find Your Formula

Equally as important as finding the perfect foundation shade is picking the right formula for your skin type. When your skin and base work together the end result is a flawless finish that lasts longer and looks more natural. Find your formula with our foundation guide.

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