SAVE 25% OFF! Save 25% off EVERYTHING with orders $190+! Use code: 23SUMMERSALE25
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The Memorial Weekend Sale is Here! Save 25% off EVERYTHING with orders $190+! Use code: 23SUMMERSALE25
To redeem at checkout, enter code 23SUMMERSALE25 in the offer code box with any order $190+ to receive 25% off your purchase. Enter code 23SUMMERSALE20 in the offer code box with any order $160+ to receive 20% off your purchase. Enter code 23SUMMERSALE15 in the offer code box with any order $120+ to receive 15% off your purchase. Available for MSRP only. Not valid on Subscribe + Save items. Valid thru 5/31/23.
Free mini gift options! Choose your free gift with any $85+ Order. Use code: MAY23
To redeem at checkout, enter code MAY23 in the offer code box to receive a FREE mini Luminous Setting Powder, mini Hydra-Bright Pro 5 Liquid Exfoliant, mini C-Shield Eye Restore Hydrator, or Powder Puff with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.
What Is a Face Primer + Why Do You Need One?

What Is a Face Primer + Why Do You Need One?

Wondering what is a face primer and what it does? Often a skipped over step in our beauty rituals, primers actually have a lot of benefits you might be missing out on. A primer makes a huge difference in the look and wear of your makeup. If you’re dealing with smudging, creasing, or disappearing foundation throughout the day, add a face primer to your morning product lineup and you’ll notice the benefits instantly.

What is Primer?

OK, so first up, what is primer? Like an IG filter, but make it IRL. Face primers prep skin ready for smooth foundation application. Think of your skin and makeup like canvas and paint. You can apply paint directly to your canvas/skin, but priming it first increases the longevity of your work and makes the surface easier to work on, so you won't have to use as much paint aka foundation. And, less foundation makes for a more natural second-skin finish. It’s a win-win situation. 

But the benefits to adding a primer to your makeup kit don’t end there. Primers can also target specific skin concerns such as oily or dry skin, helping to mattify, blur, illuminate, or smooth, depending on which formulation your skin needs. Reducing the appearance of pores and hyperpigmentation, filling fine lines, color-correcting, and protecting skin from damaging free radicals, finding the right primer for your skin’s needs will be a game-changer.

Types of Makeup Primers

What Does Primer Do?

Primer fills in fine lines and blurs imperfections, and with a smooth, even surface, your products will apply more easily. Since you’ll need to use less makeup to get the same coverage, you will save on product and pennies in the long run. Plus, primers creates superior surface adhesion, so your makeup stays in place and lasts longer, especially in extreme weather temperatures and conditions. Hot and humid in the summer or cold and dry in the winter, primer is going to be your new BFF.

Does Primer Really Make a Difference?

Absolutely! A good primer can make all the difference to the smoothness and evenness of your complexion. If you’re looking to achieve a super natural, your-skin-but-better look, adding a primer will be your go-to. 

How To Apply Makeup Primer

  1. First, apply your daily moisturizer and allow it to absorb into your skin, so you're working with a hydrated surface. If you have dry skin, you may wish to add HA-Revive Hyaluronic Drops to your moisturizer for an added hydration boost.
  2. Then, put a pea-size amount of your face primer on a dome-shaped foundation brush and apply a light layer all over the face starting with the T-zone (nose, forehead and chin). The dome-shaped brush gives the same pressure as a touch of the fingers.
  3. If you use a transparent formula, follow with your foundation application. If you use a tinted primer, wear it alone as an alternative to foundation or layer with a base for extra coverage. Enjoy the all-day wear.

What Should I Apply Primer With?

We recommend using a dome shape brush, but you can also use finger or even a makeup blender sponge depending on your preference  Applying primer with your fingers will help warm the product so it melts into your skin. If you’re using a sponge, spritz it with a hydrating mist first then stipple the primer onto your complexion. 

Can You Use a Primer Without Makeup?

Yes, for minimalist makeup days or if that’s just your general vibe, you can use a primer without makeup as skincare-makeup hybrid. Perfect for your no-makeup-makeup look, adding a tinted primer after your skincare and heading out for the day will give you a smoothed complexion, with flexible and customizable coverage, while neutralizing any unwanted color issues or blemishes. 

And, if you’re using a tinted primer with SPF that will also help protect your skin from premature aging caused by free radical damage. If your primer doesn’t have SPF in it, be sure to add it after you moisturize and before you add your primer. 

For perfected, even skin, get your concealer game strong with our pro tips

July 5, 2022

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