How-to

Master the mood with Pretty Persuasion, our limited edition holiday beauty collection inspired by the art of persuasion. With our three makeup kits, Alter Ego, Bold Pursuit and Lip Temptation, you can achieve any style look from classic to holiday glam.

Concealing both hyperpigmentation and dark under eyes is a challenge. To reduce the look of our model Richa’s main skin concerns, some coverage and corrective concealing techniques are needed.

Though it’s still not technically fall, the release of the Pumpkin Spice Latte has us craving all of the flavors and colors of the season. Cool gray is a color trend we love, and it will take you through winter and beyond.

This fall makeup look inspires drama. A matte black smoky eye is not as easy as it looks! It requires patience and expert blending.

Neutral eye shadows are hard to resist, but don’t get stuck in a color rut. Add a burst of color to your usual go-to picks to spice up your makeup.

Be daring with a sophisticated smoky eye. Smoky eyes come in a variety of colors and styles, and sometimes an understated look creates the biggest impact.

Are you ready for fall? Summer is rapidly winding down, and while we’ll miss the long days and warm weather, we’re ready for a fall color palette. This look inspires connection between the seasons. Warm, glowing copper and a touch of gold make the transition from summer to fall makeup a seamless one.

Once you've perfected your bridal makeup, you don't want your happy tears to wash it all away. During `I do` it's difficult not to get a little misty-eyed. Plus, when friends and family are all in one place, you never know when a wave of joy will bring about another round of joyful tears.

Pair a warm, bronzed complexion with a defined brow and statement lip, and you have yourself a perfect summer makeup look. We love a neutral bronzed glow, but it’s hard to resist adding a pop of color to the lips to shake things up. Hot pink, fuchsia and red are just a few of our favorite lip shades for the summer season.

Summer is a season for color! Whether you’re looking for wearable mermaid makeup or a daytime blue smoky look, these cobalt summer eyes are just what you need. The warm crease shade complements the vibrant blue lid for an eye statement that pops.

Fair skin can be tough to contour when colors are too warm or too dark. If you pick a color that’s too warm, you will end up with a bronzed effect, which is great if you’re going for a back-from-the-beach glow, but not so great if you want subtle definition. If you pick a color that’s too dark, the contour will be obvious, drawing attention to the areas you’re trying to minimize.

Contouring and highlighting might sound intimidating, but with the right tools and techniques it can be easy. We asked our National Makeup Artist, Janeena Billera, to share her tips for defining, accentuating and minimizing features by playing with shade and light.

Full, natural brows are in! Even if your brows are thin or sparse, you can easily build the brow you want, working with your natural shape and a few brow essentials.

Soft yellow, baby pink, lilac and peach are just a few of our favorites colors for spring makeup. While pastel eye shadow makes us weak in the knees, it’s a step outside of the comfort zone for most, so we created a pastel-inspired look that’s wearable for day or night and will flatter every skin tone, from fair to deep.

With the promise of warm weather and blue skies, there’s a lot to love about spring, but our favorite thing has to be spring makeup. From pastel colors and 'no makeup' makeup to flushed cheeks and pink lips, we have fallen in love with this year’s trends. After layering up this winter, we want to dial the coverage back and play with soft neutrals for some simple, bare skin beauty.